2022 Virtual Accelerator Program Detailed Agenda
Agenda subject to change as speakers and mentors are confirmed.
Tuesday,
June 21
Network Effect
There are 7 billion + people in the world waiting to be met. Start by connecting with your fellow attendees and mentors. Learn about different communication styles and put your teamwork to the test
9:30 - 10:00
Networking
Discuss what it means to be a good networker and put new skills to practice as you get to know your peers and mentors.
10:00 - 12:00
Conscious Leadership with Gentzy Franz
Dr. Gentzy Franz's workshop will help provide a shared set of skills to help participants communicate. Practice speaking cleanly and openly and learn how to support one another in ways that benefit self, other, and community.
12:00 - 1:00
Lunch Break
1:00 - 3:00
Real Colors
Learn about different communication styles and use simple assessments to identify your own. Practice providing feedback and making decisions with those who have different styles and preferences than you.
Featured Speakers:
Gentzy Franz
Dr. Gentzy Franz is an educator, tech executive, and innovative leadership coach. He has a PhD in organizational behavior from the University of Illinois (where he remains a member of the Graduate Adjunct Faculty). Through the coaching and consulting practice he founded, Lightly, he works with leaders and teams in finance, tech, private equity, and manufacturing to instill behaviors that lead to high performance and personal well-being. He firmly believes work can AND should be an additive component of life, and is committed to practices that support that belief.

Wednesday,
June 22
Day of Adulting
Despite its occasional bad reputation, being an independent adult can be pretty great. Things run smoother if you know how to manage your career and finances. These sessions build skills to help guide you into your future.
9:30 - 11:00
Personal Finance 101
Learn the basics of what you need to know to live a financially independent life. Topics include goal setting, budgeting, credit, taxes, insurance, and more.
11:00 - 12:00
Investing in the Stock Market
Become comfortable with investment lingo as you hear advice on getting started in investing.
12:00 - 1:00
Lunch Break
1:00 - 3:00
Stock Portfolio Challenge
Work in teams to create a diversified stock portfolio. Pitch your selections to Cresset’s Chief Investment Officer, Jack Ablin, and hear feedback and insight on up-and-coming trends.
Featured Speakers:
To be announced.
Thursday, June 23
Design Your World
The ability to design is imperative, from designing a product to designing your life. Learn the steps of the design thinking process and put them to use as you and your small groups finalize a business idea.
9:30 - 10:00
Market Gaps and Brainstorming
Learn how to create a space for creative and effective brainstorming. Join your group of peers who will act as your business partners for the remainder of the program and get started on creating the next big idea.
10:00 - 12:00
Design Thinking Workshop
Take your ideas through the design thinking process to ensure your business is solving the right problem for the right customers. Partner up and practice using empathy to get to know the needs of a potential customer and design a creative product that meets their unique needs.
12:00 - 1:00
Lunch Break
1:00 - 3:00
Team Time - Brainstorming
Work with your team to brainstorm a new business idea and prepare for market research.
Featured Speakers:
To be announced.
Friday,
June 24
Doing Good and Well
Can you make money and make the world a better place at the same time? Hear from industry experts on what they look for when investing in a business, from pitches and finances to ethics and social responsibility.
9:30 - 10:30
Ethics, Stakeholders, and Decision Making
Create stakeholder maps for your final business ideas to identify the implications and ethics of your start-up. Finalize your business idea with your team.
10:30 - 12:00
The Pitch
Hear from leading venture capitalist, Matt McCall, about what makes a business attractive to investors and how to create the perfect pitch. Matt will work with each team to help them solidify their business idea.
12:00 - 1:00
Lunch Break
1:00 - 3:00
Team Time - Pitch Perfect
Work as a team to begin building out your pitch deck. Put tips from the morning's session into practice.
Featured Speakers:
Matt McCall

Matthew McCall is a Partner at Pritzker Group Venture Capital and was formerly a founding partner with DFJ Portage and author of the popular blog, SomethingVentured.com. Over his 25+ years in the business, he has backed over 70 companies, completed more than 400 financings and evaluation over 20,000 business plans. He has had over $50B in enterprise exit value. He also has a strong interest studying the drivers & derailers to high performing cultures and sustainable entrepreneurial success. He is certified in an array of leadership and coaching programs.
Monday,
June 27
On Brand
What's in a brand? Hear from industry experts on what goes into brand development and marketing. Put your new knowledge to work as you build on your brand and marketing strategy.
9:30 - 10:30
Target Market
Your customers are not “everyone.” Explore demographics and psychographics so you can reach greater success in selling your products or services.
10:30 - 12:00
Building Your Brand
Hear from an expert who has mastered the art of branding and learn tips to help you distinguish your company from competitors.
12:00 - 1:00
Lunch Break
1:00 - 3:00
Team Time - Branding & Marketing Strategy
Work with your team, a dedicated business mentor, and visiting experts to create your branding and marketing strategy.
Featured Speakers:
To be announced.
Tuesday,
June 28
Down to Business
Discover the logistics of starting a company and putting structure into place to build something great. Practice reading standard business financial statements and building your own start up projections
9:30 - 10:30
Business Finance 101
Learn the basics of financial statements and work to put together financial projections for your business.
10:30 - 12:00
Young Entrepreneur Panel
Hear from entrepreneurs in various industries about their successes, failures, and their tips for the next generation. Spend time in your business groups with these experienced business owners as they give advice for your business strategy and final pitch.
12:00 - 1:00
Lunch Break
1:00 - 3:00
Team Time - Figuring out the Finances
Leverage new knowledge to build out the operations and financial projections for your new business.
Featured Speakers:
To be announced.
Wednesday,
June 29
Take the Lead
You'll be prepped on the best ways to engage while presenting and how to stay resilient in times of high stress. Experience crunch time as you gear up for the final presentations!
9:30 - 12:00
Presenting Yourself With Broadway Star Melody Betts
Learn to use storytelling to effectively present your ideas and tips to present your personal brand during the final presentation and beyond.
12:00 - 1:00
Lunch Break
1:00 - 3:00
Team Time - Final Stretch
Finalize your business pitch and begin planning and preparing for your final presentation.
Featured Speakers:
Melody Betts

Melody A Betts from the National Tour of The Sound of Music (Mother Abbess) was last seen in the world premiere of Secret of My Success as Rose Lockhart. She was recently Becky/Nurse Norma on Broadway & the first National Tour of Waitress the Musical directed by Tony Award Winner, Diane Paulus.
Thursday, June 30
Speak Up
Utilize everything you learned, present your idea in front of mentors, parents, potential investors, and local media.
9:30 - 10:30
Dress Rehearsal
Work as a team to perfect your pitch before the big presentation.
10:30 - 12:00
Business Presentations
Present your business pitches in front of a panel of industry professionals, friends, family, and mentors.
12:00 - 1:00
Lunch Break
1:00 - 3:00
Taking it Home: How to Lead and Launch
Learn how to take everything learned at Launch Generation into the real world, and enjoy some more time together!
Featured Judges:
Eric Becker
Eric Becker is the Co-Founder and Co-Chairman of Cresset Asset Management, an award-winning multi-family office with over $13.3 billion assets under management. Eric has a long history of starting, backing, and nurturing companies. Prior to Cresset, Eric co-founded Sterling Partners (1983), At Sterling, Eric served for 32 years as Senior Managing Director and Co-Chairman of the Operating Committee.
